Noora Khammas
Strategic Storytelling
Strategic storytelling, Writing, Coaching
Masters’s in Architecture of rapid changes and scarce resources from London Metropolitan University, UK- a bachelor’s degree in Architecture from the American University in Sharjah
Writing, Content-creation and travelling.
Noora Khammas has a wide array of experiences, as her work varied between years spent understanding urban codes under the jurisdiction of Dubai Creative Clusters Authority (TECOM), followed by her leadership role in Murabaa Architectural Consultancy. Noora is deeply interested in crafts and their role in shaping communities, which gave birth to her startup Riyash, which was selected by the flat6labs accelerator program in 2016. She eventually became the Creative Director of Nomad, an entrepreneurial ecosystem for creatives based in Dubai. Today, Noora focuses on her work as a Whole Person Coach, Associate Certified (ACC) and accredited by the International Coaching Federation (ICF). She coaches Creatives in both Arabic and English. In her work, Noora is aware of the bigger picture: human nature, personality structure, the psychological makeup of creative individuals and the problems inherent in the work creative individuals attempt. She helps her clients reconnect with the creative within in a tailored program. Noora chooses to deepen her understanding of the crafts field in her own space through the Kintsugi apprenticeship program with Kyoto’s generational master. She writes and creates content, mainly in Arabic, when not coaching or crafting. She resides in the city of Tokyo with her husband and three children. As a mother, she is raising her children to be trilingual. Besides their traditional schooling, she is focusing on developing a rich program of Arabic studies at home.