At Rouya we are compassionate professionals who celebrate each other, our shared achievements, and every opportunity to collaborate—in and out of the office.

We make sure to honour our work-life balance by embracing a fully hybrid working environment. We highlight individual life experiences and value our transferable skill set that comes from our rich professional and personal histories. We are proud of our diversity, and believe that our multiple nationalities have created a holistic representation of the country we are proud to call home.

Wissam Al Dabbagh

Cofounder & Managing Partner

Expertise:
Linguist & researcher
Accolades:
Specialist consultant
Off-the-clock:
Writer & weaver of words

Wissam traversed the ministerial and administrative development landscape in Baghdad before assuming various roles in the UAE. His exceptional writing and editing skills were celebrated at every institution he worked at, and his strong beliefs in the power of the written word set the foundations for what would become Rouya. Wissam maintains an enduring commitment to Rouya and everyone who works there, instilling love for the Arabic language in everyone he meets.

Yusur Al Dabbagh

Cofounder & Managing Partner

Expertise:
Strategic Communications and Crisis Management
Accolades:
MENA IPRA Board Member & CIPR Member
Off-the-clock:
Mentor to Artists & Creatives

Yusur approaches Rouya as an extended wing of her home. Passion, empathy, and meticulous perfectionism informs both her working style and approach to management. Her rich life experience has developed her resilience and ability to develop creative solutions internally and for every single client, while encouraging a culture of learning and development for each Rouya team member she is proud to call family.

Abdulrahman Salem

Managing Partner

Expertise:
Business Development & Project Advisory
Accolades:
Welch Scholar MBA, Jack Welch Management Institute
Off-the-clock:
Planting trees + JiuJitsu + Photography

Abdulrahman brings his curiosity about community and commitment to increasing self-awareness to every aspect of his role at Rouya. His devotion to health and wellness has created a sense of priority for both the personal health of each Rouya member and the overall organisational health. A skill that he is expansive with is gamestorming, a co-creation tool that is implemented at Rouya to collect and organise large quantities of data to solve complex problems. This is one example of how Abdelrahmen leverages his diverse exposure to leadership and organisational development tactics to enrich the Rouya anatomy, leading to a decentralised approach—management by crowd; wisdom of the crowd.

Maryam Al Dabbagh

Cofounder & Managing Partner

Expertise:
Strategic Storytelling and Communication
Accolades:
BA in Journalism & MA in Global Media and Postnational Communications
Off-the-clock:
Poetry, Journaling, and Banana Bread

Maryam has passionately used storytelling as a driver of positive change. She believes language—when used with wisdom, empathy, and precision—can effectively impact all levels of government agencies, cultural organisations, and art institutions to better serve communities. This seamlessly integrates and bolsters her research work in immigrant identity, language, and politics, in numerous articles and essays that have been published in the UAE and the region. She rounds out her field of expertise as a curator, as a member of the Curatorial Committees for the Dubai Collection, under which she has developed and curated several exhibitions.

Zainab Al Dabbagh

Head of Media Relations

Expertise:
Communication Strategy & Media Relations
Accolades:
Twenty years in education, communications, and PR
Off-the-clock:
Plant Mama

Weaving these two streams of communication together on a daily basis is symbolic of the cross-collaborative approach that is a fixture in the Rouya culture. As a teacher in her past life, and now as a department head, she takes on lead advisory and localised consulting roles—and then some—while paving a bespoke path for each client and their relationships with the media.

Dareen Al Sarraj

Communication Strategy Lead

Expertise:
Cultural & Social Communication Strategy
Accolades:
Bachelor of Multimedia Design
Off-the-clock:
Collector of Palestinian Tatreez

Dareen approaches working at Rouya with artistry, fueled by an innate passion for telling stories and perfecting the craft of being a PR practitioner. She brings her linguistic skills in Arabic and her left-of-centre thinking to the team, working as a unit to constantly think out of the box when developing strategies and connecting clients with diverse stakeholders. The best part is that every day, she wakes up with a desire to work.

Tamara Al Dabbagh

Engagement Manager

Expertise:
Bilingual Content Development & Management
Accolades:
Twenty-five years in education
Off-the-clock:
Painting, drawing, making, and hosting

Tamara works closely with cofounder Maryam to create compelling content that serves a range of valued Rouya clients across the government, private, and public sectors in the region—including art and cultural institutions that nurture her passion for literature, culture, and the arts. Her Arabic language skills, honed as an educator, bring greater terminology and literacy that serve to build trust within client relationships and in Rouya as a whole.

Arfa Shahid

Engagement Manager

Expertise:
Strategic communication, stakeholder collaborations, and crisis management
Accolades:
Double degree in International Relations and Mass Communication
Off-the-clock:
Content creator and personal-development mentor

Having worked with leading media outlets such as Newsweek and ARY Network, Arfa brings a journalistic edge to communications through strategic and meaningful storytelling. She is experienced in delivering strategic communications for a diverse portfolio of clients ranging from sustainability, arts, and culture, to government strategy and technology. Her work includes risk management, crisis communication, and strategic-collaborations acquisition. Her passion for personal development coaching coupled with over a decade of public-speaking prove valuable in providing media training support to clients. Arfa's work is fueled by her deep-rooted love for humanity and an innate desire for life-long learning.

Azar Al Kilani

Associate

Expertise:
Global PR Strategies and Digital Marketing
Accolades:
BA Business Adminstration - Marketing
Off-the-clock:
Gaming, Roller Skating and Basketball

Azar came to Rouya after years at large corporate structures that strike a sharp comparison to Rouya. He brings his expertise in relationship development and management and Arabic language skills to a range of arts and cultural institutions. Azar looks forward to bringing more education and healthcare sectors into the Rouya portfolio, as he looks forward to seeing it grow.

Rana Hijazi

Associate

Expertise:
Media Relations and Communication
Accolades:
Diploma in Finance & Banking
Off-the-clock:
Gift hamper creator

Rana's richly industrious professional experience prepared her for the wealth of learning at Rouya, Ever-curious, she revels in the nuanced approach that Rouya takes on traditional PR tactics—the innovative approach that attracted her to join after fifteen years working in education, hospitality, and IT. Rana applies this varied and transferable skillset to the development of media strategies, relationship development, and content creation.

Mohamad Albaik

Manager, Digital Marketing

Expertise:
Business Development & Research
Accolades:
Bachelor's Degree in Civil Engineering
Off-the-clock:
Camping, Hiking, Mountainous Off-roading, Reading Manga/Manhwa, D&D and Gaming

Mohamad Albaik is a Business Development Manager who integrates various work streams, including learning and development (L&D), Digital marketing and research. He champions adherence to meticulously planned timelines, and is committed to driving the success of every campaign he undertakes. With a commitment to developing internal and public initiatives, Mohamad is dedicated to expanding his knowledge and applying the skills acquired through his education and previous work to support the growth and development of businesses.

Juliet Geanga Castillo

Accountant

Expertise:
Accounting, Financial Planning and Auditing
Accolades:
Bachelor in Accounting
Off-the-clock:
Fruit and Vegetable Hampers

With over 20 years of experience in finance, Juliet is the financial backbone of Rouya. She is responsible for managing and analysing our records and providing us with valuable financial advice. Juliet has gained extensive experience working with various organisations in the UAE and has been developing comprehensive financial plans for decades. Her expertise and dedication have been instrumental in supporting the growth and development of Rouya.

Fazuldeen Amanullah

HR and Administration

Expertise:
Government Relations, Recruitment and Human Resources
Accolades:
BA Business Administration
Off-the-clock:
Web development

With over 15 years of experience in administration and IT, Fazuldeen is Rouya's go-to person for all matters related to human resources, government-related communication, and office administration. As our HR specialist, Fazuldeen ensures that our recruitment, employee relations, and performance management processes are streamlined and effective. In addition to his HR responsibilities, Fazuldeen provides administrative support to ensure the efficient operation of the office, completing operational needs and expediting work results.

Reema Saffarini

Writer and Translator

Expertise:
Strategic Communications, Journalism, Writing, and Translation.
Accolades:
MA Translation and Interpreting, American University of Sharjah, MA Middle East Political Studies, University of Exeter.
Off-the-clock:
World traveller and storyteller.

Reema is a skilled media professional with over eight years of experience in translation (Arabic/English), public relations, and journalism. She has covered various areas, including education, arts and culture, humanitarian and refugee affairs, and politics. Prior to working with Rouya, Reema worked with the United Nations for six years in different capacities in the region. Reema believes in using her storytelling skills to make a difference and create awareness. She is passionate about bridging cultural gaps and promoting understanding between different communities.

Marwa Shaker Salama

Consultant, Marketing

Expertise:
Marketing, Communication, Strategy and Horse-Guided Empowerment
Accolades:
MBA, American University of Cairo
Off-the-clock:
Horse-Guided Empowerment

Marwa is a highly skilled and experienced consultant, trainer, and coach who has dedicated over 20 years of her career to helping individuals and organisations achieve their goals. She has an exceptional marketing, communication, and business development track record and has worked with profit-driven and community-driven organisations. Marwa is an expert in strategic development, learning and development, and strategic planning and implementation. Additionally, she is a certified horse-guided empowerment practitioner and a certified ICF coach in positive psychology. Marwa holds an MBA specialising in Marketing from the American University in Cairo and is an accredited coach from the International Coach Federation (ICF) in positive psychology coaching.

Noora Khammas

Strategic Storytelling

Expertise:
Strategic storytelling, Writing, Coaching
Accolades:
Masters’s in Architecture of rapid changes and scarce resources from London Metropolitan University, UK- a bachelor’s degree in Architecture from the American University in Sharjah
Off-the-clock:
Writing, content-creation, and travelling

Noora Khammas has a wide array of experiences; her work varied from studying urban codes under the jurisdiction of Dubai Creative Clusters Authority, to leading in Murabaa Architectural Consultancy. Noora is deeply interested in crafts and their role in shaping communities, which gave birth to her startup Riyash. She eventually became the Creative Director of Nomad, an entrepreneurial ecosystem for creatives based in Dubai. Today, Noora focuses on her work as a Whole Person Coach accredited by the International Coaching Federation. She coaches creatives in both Arabic and English. Noora chooses to deepen her understanding of the crafts field through the Kintsugi apprenticeship program with Kyoto’s generational master. When not coaching or crafting, she writes and creates content, mainly in Arabic.

Rana Dakhel

Writer and Editor

Expertise:
Arabic Editing, Linguistics
Accolades:
Master's Degree in Applied Linguistics in English - Aleppo University
Off-the-clock:
Swimming and reading Novels in both English and Arabic

Rana Dakhel is a bilingual creative strategist at Rouya Consultancy, excelling in English and Arabic content creation. She firmly believes in the power of compelling content and building strong audience connections as the keys to career success. Aside from her role at Rouya, Rana volunteers with Syrian Researchers, proofreading medical articles for global dissemination through social media. She's also a dedicated English instructor, teaching senior students at Damascus University, the University of Aleppo, and second-language learners at the Charter English Language Institute. Her academic background includes a Master's Degree in Applied Linguistics in English, a BA in English Language and Literature, and a bachelor's degree in Translation from the University of Aleppo, where she excelled as the top student. Rana is also a published researcher, with two papers in the Aleppo University Research Journal and an upcoming paper on building rapport between teachers and students in Scopus.

Mariam Sami

Social Media Lead

Expertise:
Digital Marketing
Accolades:
Bachelor of Arts in Mass Communication
Off-the-clock:
Cooking body butters in her kitchen & collecting lipsticks

Mariam is an individual who lives and breathes Digital Marketing & Social Media. She has over ten years of experience developing campaigns for some of the most significant tourism projects in the UAE. Throughout her experience, Mariam played a pivotal role and led several social media teams, weaving creativity into campaigns, and launching must-visit spots across some of UAE’s most visited destinations. It’s not just hashtags and filters for Mariam; she’s the brains behind the scenes, creating strategies and plans and working with content creators to bring her concepts to life. Mariam values transparency, respect, and a healthy dose of constructive criticism.

Sara Sayed

Director of Digital Marketing

Expertise:
Digital Marketing and Influencer Management
Accolades:
Bachelor of Business Administration (B.B.A.), Marketing Communication
Off-the-clock:
Product Reviews and Event plannning

A highly skilled digital communication and influencer marketing specialist with extensive experience spanning over a decade. With a strong background in various sectors, including beauty, government and non for profit organisations. She excels at managing content creators and driving effective online strategies. Sara's expertise lies in creating compelling digital content and utilising social media platforms to elevate brand presence successfully.

Myriem Boussaad

General Manager

Expertise:
People-centric HR Policies, Strategic Thinking, and Productivity
Accolades:
Double degree in Psychology and Sociology with a minor in Political Science
Off-the-clock:
Collector of books she doesn’t have time to read and recipes she doesn’t have time to make

Myriem has a passion for cultivating an environment where every employee is not just a part of the team but an integral contributor to a shared success story. With more than 10 years experience in operations’ management and human resources, she strives to cultivate a culture of collaboration, innovation, and inclusivity, where every voice is heard, and every idea matters.

Deena Rashid

Strategic Writer

Expertise:
Strategic Storytelling, Copywriting and Editing
Accolades:
BA in International Studies, specialising in Culture & Society
Off-the-clock:
Video games, horror, philosophy, and weird Internet rabbit-holes

Deena likes storytelling that is relatable, meaningful, and inclusive. After an 8-year stint in the creative and cultural industries, Deena is looking to widen her exposure to experiences that put her out of her comfort zone, make her question her existence, and allow her to explore the full breadth of her strategic thinking.

Einas Alhamali

Strategic Storyteller and Translator

Expertise:
Creative writing and editing
Accolades:
BA in Literature and Creative Writing and minor in Psychology, NYUAD
Off-the-clock:
Books, board games, jigsaw puzzles

Einas was born and raised in Syria then moved to the UAE in high school. Although her life changed, one thing remained the same: she always devoured books. When it came time to choose a career, then, the path to literature was clear. Einas loves helping people put their thoughts into words and seeing a story unfold into its best potential. She is proficient in writing, editing, and translation. She also helps keep the Rouya website pristine and up-to-date.

Ali Kurukçi

Digital Media Content Producer

Expertise:
Filmmaking & Media Production
Accolades:
BA in Digital Production and Storytelling in Arabic, and Politics
Off-the-clock:
Surfer, Music Producer, and budding Cook

Ali is an Iraqi-Egyptian filmmaker. Born and raised in the UAE, he has always had an affinity towards telling authentic Arab-born stories that encompass the sentiment “From the Middle East, by the Middle East, for the Middle East.” His storytelling is rooted in the philosophy that we should be aware that our language, culture, and history are abundant enough to be able to herald our identities into the stories we tell through films. Every aspect of Ali's filmography, content, and screenplays incorporates these philosophies.

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Ali Kurukçi

Digital Media Content Producer
Expertise:
Filmmaking & Media Production
Accolades:
BA in Digital Production and Storytelling in Arabic, and Politics
Off the clock:
Surfer, Music Producer, and budding Cook
Ali is an Iraqi-Egyptian filmmaker. Born and raised in the UAE, he has always had an affinity towards telling authentic Arab-born stories that encompass the sentiment “From the Middle East, by the Middle East, for the Middle East.” His storytelling is rooted in the philosophy that we should be aware that our language, culture, and history are abundant enough to be able to herald our identities into the stories we tell through films. Every aspect of Ali's filmography, content, and screenplays incorporates these philosophies.

Einas Alhamali

Strategic Storyteller and Translator
Expertise:
Creative writing and editing
Accolades:
BA in Literature and Creative Writing and minor in Psychology, NYUAD
Off the clock:
Books, board games, jigsaw puzzles
Einas was born and raised in Syria then moved to the UAE in high school. Although her life changed, one thing remained the same: she always devoured books. When it came time to choose a career, then, the path to literature was clear. Einas loves helping people put their thoughts into words and seeing a story unfold into its best potential. She is proficient in writing, editing, and translation. She also helps keep the Rouya website pristine and up-to-date.

Deena Rashid

Strategic Writer
Expertise:
Strategic Storytelling, Copywriting and Editing
Accolades:
BA in International Studies, specialising in Culture & Society
Off the clock:
Video games, horror, philosophy, and weird Internet rabbit-holes
Deena likes storytelling that is relatable, meaningful, and inclusive. After an 8-year stint in the creative and cultural industries, Deena is looking to widen her exposure to experiences that put her out of her comfort zone, make her question her existence, and allow her to explore the full breadth of her strategic thinking.

Mariam Sami

Social Media Lead
Expertise:
Digital Marketing
Accolades:
Bachelor of Arts in Mass Communication
Off the clock:
Cooking body butters in her kitchen & collecting lipsticks
Mariam is an individual who lives and breathes Digital Marketing & Social Media. She has over ten years of experience developing campaigns for some of the most significant tourism projects in the UAE. Throughout her experience, Mariam played a pivotal role and led several social media teams, weaving creativity into campaigns, and launching must-visit spots across some of UAE’s most visited destinations. It’s not just hashtags and filters for Mariam; she’s the brains behind the scenes, creating strategies and plans and working with content creators to bring her concepts to life. Mariam values transparency, respect, and a healthy dose of constructive criticism.

Myriem Boussaad

General Manager
Expertise:
People-centric HR Policies, Strategic Thinking, and Productivity
Accolades:
Double degree in Psychology and Sociology with a minor in Political Science
Off the clock:
Collector of books she doesn’t have time to read and recipes she doesn’t have time to make
Myriem has a passion for cultivating an environment where every employee is not just a part of the team but an integral contributor to a shared success story. With more than 10 years experience in operations’ management and human resources, she strives to cultivate a culture of collaboration, innovation, and inclusivity, where every voice is heard, and every idea matters.

Sara Sayed

Director of Digital Marketing
Expertise:
Digital Marketing and Influencer Management
Accolades:
Bachelor of Business Administration (B.B.A.), Marketing Communication
Off the clock:
Product Reviews and Event plannning
A highly skilled digital communication and influencer marketing specialist with extensive experience spanning over a decade. With a strong background in various sectors, including beauty, government and non for profit organisations. She excels at managing content creators and driving effective online strategies. Sara's expertise lies in creating compelling digital content and utilising social media platforms to elevate brand presence successfully.

Rana Dakhel

Writer and Editor
Expertise:
Arabic Editing, Linguistics
Accolades:
Master's Degree in Applied Linguistics in English - Aleppo University
Off the clock:
Swimming and reading Novels in both English and Arabic
Rana Dakhel is a bilingual creative strategist at Rouya Consultancy, excelling in English and Arabic content creation. She firmly believes in the power of compelling content and building strong audience connections as the keys to career success. Aside from her role at Rouya, Rana volunteers with Syrian Researchers, proofreading medical articles for global dissemination through social media. She's also a dedicated English instructor, teaching senior students at Damascus University, the University of Aleppo, and second-language learners at the Charter English Language Institute. Her academic background includes a Master's Degree in Applied Linguistics in English, a BA in English Language and Literature, and a bachelor's degree in Translation from the University of Aleppo, where she excelled as the top student. Rana is also a published researcher, with two papers in the Aleppo University Research Journal and an upcoming paper on building rapport between teachers and students in Scopus.

Noora Khammas

Strategic Storytelling
Expertise:
Strategic storytelling, Writing, Coaching
Accolades:
Masters’s in Architecture of rapid changes and scarce resources from London Metropolitan University, UK- a bachelor’s degree in Architecture from the American University in Sharjah
Off the clock:
Writing, content-creation, and travelling
Noora Khammas has a wide array of experiences; her work varied from studying urban codes under the jurisdiction of Dubai Creative Clusters Authority, to leading in Murabaa Architectural Consultancy. Noora is deeply interested in crafts and their role in shaping communities, which gave birth to her startup Riyash. She eventually became the Creative Director of Nomad, an entrepreneurial ecosystem for creatives based in Dubai. Today, Noora focuses on her work as a Whole Person Coach accredited by the International Coaching Federation. She coaches creatives in both Arabic and English. Noora chooses to deepen her understanding of the crafts field through the Kintsugi apprenticeship program with Kyoto’s generational master. When not coaching or crafting, she writes and creates content, mainly in Arabic.

Marwa Shaker Salama

Consultant, Marketing
Expertise:
Marketing, Communication, Strategy and Horse-Guided Empowerment
Accolades:
MBA, American University of Cairo
Off the clock:
Horse-Guided Empowerment
Marwa is a highly skilled and experienced consultant, trainer, and coach who has dedicated over 20 years of her career to helping individuals and organisations achieve their goals. She has an exceptional marketing, communication, and business development track record and has worked with profit-driven and community-driven organisations. Marwa is an expert in strategic development, learning and development, and strategic planning and implementation. Additionally, she is a certified horse-guided empowerment practitioner and a certified ICF coach in positive psychology. Marwa holds an MBA specialising in Marketing from the American University in Cairo and is an accredited coach from the International Coach Federation (ICF) in positive psychology coaching.

Reema Saffarini

Writer and Translator
Expertise:
Strategic Communications, Journalism, Writing, and Translation.
Accolades:
MA Translation and Interpreting, American University of Sharjah, MA Middle East Political Studies, University of Exeter.
Off the clock:
World traveller and storyteller.
Reema is a skilled media professional with over eight years of experience in translation (Arabic/English), public relations, and journalism. She has covered various areas, including education, arts and culture, humanitarian and refugee affairs, and politics. Prior to working with Rouya, Reema worked with the United Nations for six years in different capacities in the region. Reema believes in using her storytelling skills to make a difference and create awareness. She is passionate about bridging cultural gaps and promoting understanding between different communities.

Fazuldeen Amanullah

HR and Administration
Expertise:
Government Relations, Recruitment and Human Resources
Accolades:
BA Business Administration
Off the clock:
Web development
With over 15 years of experience in administration and IT, Fazuldeen is Rouya's go-to person for all matters related to human resources, government-related communication, and office administration. As our HR specialist, Fazuldeen ensures that our recruitment, employee relations, and performance management processes are streamlined and effective. In addition to his HR responsibilities, Fazuldeen provides administrative support to ensure the efficient operation of the office, completing operational needs and expediting work results.

Juliet Geanga Castillo

Accountant
Expertise:
Accounting, Financial Planning and Auditing
Accolades:
Bachelor in Accounting
Off the clock:
Fruit and Vegetable Hampers
With over 20 years of experience in finance, Juliet is the financial backbone of Rouya. She is responsible for managing and analysing our records and providing us with valuable financial advice. Juliet has gained extensive experience working with various organisations in the UAE and has been developing comprehensive financial plans for decades. Her expertise and dedication have been instrumental in supporting the growth and development of Rouya.

Mohamad Albaik

Manager, Digital Marketing
Expertise:
Business Development & Research
Accolades:
Bachelor's Degree in Civil Engineering
Off the clock:
Camping, Hiking, Mountainous Off-roading, Reading Manga/Manhwa, D&D and Gaming
Mohamad Albaik is a Business Development Manager who integrates various work streams, including learning and development (L&D), Digital marketing and research. He champions adherence to meticulously planned timelines, and is committed to driving the success of every campaign he undertakes. With a commitment to developing internal and public initiatives, Mohamad is dedicated to expanding his knowledge and applying the skills acquired through his education and previous work to support the growth and development of businesses.

Maryam Al Dabbagh

Cofounder & Managing Partner
Expertise:
Strategic Storytelling and Communication
Accolades:
BA in Journalism & MA in Global Media and Postnational Communications
Off the clock:
Poetry, Journaling, and Banana Bread
Maryam has passionately used storytelling as a driver of positive change. She believes language—when used with wisdom, empathy, and precision—can effectively impact all levels of government agencies, cultural organisations, and art institutions to better serve communities. This seamlessly integrates and bolsters her research work in immigrant identity, language, and politics, in numerous articles and essays that have been published in the UAE and the region. She rounds out her field of expertise as a curator, as a member of the Curatorial Committees for the Dubai Collection, under which she has developed and curated several exhibitions.

Wissam Al Dabbagh

Cofounder & Managing Partner
Expertise:
Linguist & researcher
Accolades:
Specialist consultant
Off the clock:
Writer & weaver of words
Wissam traversed the ministerial and administrative development landscape in Baghdad before assuming various roles in the UAE. His exceptional writing and editing skills were celebrated at every institution he worked at, and his strong beliefs in the power of the written word set the foundations for what would become Rouya. Wissam maintains an enduring commitment to Rouya and everyone who works there, instilling love for the Arabic language in everyone he meets.

Abdulrahman Salem

Managing Partner
Expertise:
Business Development & Project Advisory
Accolades:
Welch Scholar MBA, Jack Welch Management Institute
Off the clock:
Planting trees + JiuJitsu + Photography
Abdulrahman brings his curiosity about community and commitment to increasing self-awareness to every aspect of his role at Rouya. His devotion to health and wellness has created a sense of priority for both the personal health of each Rouya member and the overall organisational health. A skill that he is expansive with is gamestorming, a co-creation tool that is implemented at Rouya to collect and organise large quantities of data to solve complex problems. This is one example of how Abdelrahmen leverages his diverse exposure to leadership and organisational development tactics to enrich the Rouya anatomy, leading to a decentralised approach—management by crowd; wisdom of the crowd.

Arfa Shahid

Engagement Manager
Expertise:
Strategic communication, stakeholder collaborations, and crisis management
Accolades:
Double degree in International Relations and Mass Communication
Off the clock:
Content creator and personal-development mentor
Having worked with leading media outlets such as Newsweek and ARY Network, Arfa brings a journalistic edge to communications through strategic and meaningful storytelling. She is experienced in delivering strategic communications for a diverse portfolio of clients ranging from sustainability, arts, and culture, to government strategy and technology. Her work includes risk management, crisis communication, and strategic-collaborations acquisition. Her passion for personal development coaching coupled with over a decade of public-speaking prove valuable in providing media training support to clients. Arfa's work is fueled by her deep-rooted love for humanity and an innate desire for life-long learning.

Yusur Al Dabbagh

Cofounder & Managing Partner
Expertise:
Strategic Communications and Crisis Management
Accolades:
MENA IPRA Board Member & CIPR Member
Off the clock:
Mentor to Artists & Creatives
Yusur approaches Rouya as an extended wing of her home. Passion, empathy, and meticulous perfectionism informs both her working style and approach to management. Her rich life experience has developed her resilience and ability to develop creative solutions internally and for every single client, while encouraging a culture of learning and development for each Rouya team member she is proud to call family.

Zainab Al Dabbagh

Head of Media Relations
Expertise:
Communication Strategy & Media Relations
Accolades:
Twenty years in education, communications, and PR
Off the clock:
Plant Mama
Weaving these two streams of communication together on a daily basis is symbolic of the cross-collaborative approach that is a fixture in the Rouya culture. As a teacher in her past life, and now as a department head, she takes on lead advisory and localised consulting roles—and then some—while paving a bespoke path for each client and their relationships with the media.

Dareen Al Sarraj

Communication Strategy Lead
Expertise:
Cultural & Social Communication Strategy
Accolades:
Bachelor of Multimedia Design
Off the clock:
Collector of Palestinian Tatreez
Dareen approaches working at Rouya with artistry, fueled by an innate passion for telling stories and perfecting the craft of being a PR practitioner. She brings her linguistic skills in Arabic and her left-of-centre thinking to the team, working as a unit to constantly think out of the box when developing strategies and connecting clients with diverse stakeholders. The best part is that every day, she wakes up with a desire to work.

Tamara Al Dabbagh

Engagement Manager
Expertise:
Bilingual Content Development & Management
Accolades:
Twenty-five years in education
Off the clock:
Painting, drawing, making, and hosting
Tamara works closely with cofounder Maryam to create compelling content that serves a range of valued Rouya clients across the government, private, and public sectors in the region—including art and cultural institutions that nurture her passion for literature, culture, and the arts. Her Arabic language skills, honed as an educator, bring greater terminology and literacy that serve to build trust within client relationships and in Rouya as a whole.

Azar Al Kilani

Associate
Expertise:
Global PR Strategies and Digital Marketing
Accolades:
BA Business Adminstration - Marketing
Off the clock:
Gaming, Roller Skating and Basketball
Azar came to Rouya after years at large corporate structures that strike a sharp comparison to Rouya. He brings his expertise in relationship development and management and Arabic language skills to a range of arts and cultural institutions. Azar looks forward to bringing more education and healthcare sectors into the Rouya portfolio, as he looks forward to seeing it grow.

Rana Hijazi

Associate
Expertise:
Media Relations and Communication
Accolades:
Diploma in Finance & Banking
Off the clock:
Gift hamper creator
Rana's richly industrious professional experience prepared her for the wealth of learning at Rouya, Ever-curious, she revels in the nuanced approach that Rouya takes on traditional PR tactics—the innovative approach that attracted her to join after fifteen years working in education, hospitality, and IT. Rana applies this varied and transferable skillset to the development of media strategies, relationship development, and content creation.

Job openings

We would love to see how you can enrich the Rouya team!
We are always on the lookout for Interns and Junior Associates.
EXPLORE JOB OPENINGS